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Karly Kovac

Santa Monica, CA 90404

Brokaw, Inc. Feb 2017-Present

Digital Content Strategist

Contribute to content brand research and social influencer implementation strategy for clients nationwide
Create SEO site and video content while conducting site audits utilizing keyword research and tag manager
Integrate and design reporting metrics for CRM systems (Pardot, Hubspot) and weekly Google Analytics reports
Optimize existing paid search campaigns in Google AdWords
Work with vendors to facilitate SMS code messaging implementation
Conducted research for A+ content best practices
Agency Spotter’s #1 Ad Agency in 2018 and former Ad Age small agency of the year recipient

SIXTH CITY MARKETING June 2017-Feb 2018

Digital Marketing Specialist

Created interactive social media strategy designed for lead generation via Buffer and Hootsuite
Became Google AdWords certified and crafted ad copy for the Sixth City AdWords account and Facebook Ad platform
Planned live webinar and video marketing campaigns that led to new clients via Adobe Premiere
Facilitated content strategy for two company websites: Sixth City Marketing and Higher Education Marketing
Measured and presented company’s website engagement using a marketing activity tracking sheet utilizing Google Analytics data
Implemented Wufoo contact form pages, landing pages, and industry blog posts utilizing various coding languages via WordPress
Planned redesign of branded company blog and social graphics via Adobe Photoshop

HOUSE OF AN, LLC. July 2016-June 2017 Marketing Coordinator

Developed social publishing plan via Hootsuite that resulted in drastic increase in engagement across platforms
Created marketing booklets, menus, and advertisements via Adobe Photoshop and Adobe InDesign
Facilitated press opportunities and contest entries for the event space and Catherine An,

daughter of renowned master chef Helene An, including a reality TV show in the works for the family

Spearheaded email and online marketing campaigns
Analyzed and tracked data from social platforms
Promoted and executed exclusive tastemaker events for VIP fashion clients and social media celebrities
Represented the company as a brand ambassador at networking events

PENTA TECH Feb 2016-June 2016

Technology Writer/Social Media Manager

Developed standardized social platform branding/campaigning strategy
Analyzed Twitter using UGC Analysis while implementing a social publishing plan, causing a 300% increase in followers
Averaged 6x’s the amount of shares per video compared to other reporters
Averaged 5x’s more video views per video compared to other reporters
Coordinated the first U.S interview with Spontime App Founder and held filmed interview with

Washington’s Chief Privacy Officer

Produced videos using Adobe Premiere, Adobe Audition, Adobe Photoshop, and Word Press

JOHN CARROLL UNIVERSITY ALUMNI MAGAZINE Summer 2013-Dec 2015

Intern Reporter/Copy Editor

Developed articles on JCU alumni, including the first female national Vice President of

Human Resources for Allstate Insurance

Identified edits needed in articles of professional freelance writers using Associated Press style

IDEASTREAM (PBS, NPR, and Classical Radio affiliate) June 2014-Aug 2015

Membership Department/Communications/Journalism Intern

Developed proposals for potential items and projects to bring in station support
Wrote spot copy for radio pledge drive and organized rundown and scoop sheets for talent
Created anecdotes portraying station support for web purposes and email correspondence
Contacted and evaluated companies for potential pledge drive sales based on previous pledge activity
Represented station at city-wide events and assisted talent during in-studio pledge drives and off-site shoots
Orchestrated filmed discussion panel with station managers on public broadcasting at John Carroll University
Researched and produced cut-and-copy news updates for broadcast

Other Involvement and Certifications

John Carroll University December 2015

Tim Russert Department of Communications

Bachelor of Arts, Communication and Theatre Arts –Journalism Track

Political Science minor, Peace, Justice and Human Rights minor

Magna Cum Laude